Performance PPC & Search Advertising

Turn Search Intent Into High-Value Booked Clients

We manage Google Search, Performance Max, and YouTube campaigns engineered to eliminate wasted clicks and capture buyers at the exact moment they need your services.

Get Free Google Ads Audit » See Campaign Deliverables ↓
100%
Exact Commercial Intent Tracking
-35%
Average Cost-Per-Acquisition Reduction
24/7
Automated Negative Keyword Scrubbing

The Real Reason Most Google Ads Budgets Are Wasted

Most agencies turn on broad match keywords, let Google spend on informational queries, and dump traffic on a slow website homepage.

Broad Match Budget Bleed

Google defaults to broad match variations that attract students, DIYers, or researchers instead of paying customers with purchase intent.

Missing Negative Keyword Filters

Without aggressive weekly negative keyword maintenance, up to 40% of clicks come from words like "free", "jobs", or "syllabus".

Homepage Dumping

Sending expensive paid clicks to an unoptimized homepage with 15 distracting navigation links kills conversion rates instantly.

The Vishwa Google Ads Blueprint

Every campaign is built from scratch with custom architecture, ad testing, and real conversion telemetry.

🎯

High-Intent Search Architecture

We isolate exact match commercial search phrases that signal immediate purchase urgency, ensuring every rupee goes toward active buyers.

📊

Performance Max & Shopping

Omnichannel asset groups across YouTube, Gmail, Maps, and Display, backed by proprietary first-party customer audience signals.

🛡️

Negative Keyword Shield

Continuous search query monitoring and negative keyword expansion to eliminate accidental, irrelevant, or non-commercial search traffic.

✍️

Responsive Ad Copy Testing

Continuous testing of headlines, value hooks, competitive differentiators, and assets like sitelinks, callouts, and structured snippets.

📈

Server-Side Conversion Tracking

Google Tag Manager, Enhanced Conversions, and offline CRM sync so you track actual revenue and qualified leads, not just vanity clicks.

Message-Matched Landing Pages

Dedicated landing page recommendations that align search headline with on-page copy, dramatically improving Quality Score and lowering CPC.

Our 4-Step PPC Execution Process

A transparent, data-driven workflow designed to scale returns month over month.

1

Audit & Commercial Intent Harvesting

We audit past account data, analyze competitors' search presence, and isolate commercial keywords that signal ready-to-buy intent.

2

Campaign & Tracking Architecture

We construct segmented single-theme ad groups, configure Google Enhanced Conversions, and pair campaigns with dedicated landing pages.

3

Launch & Negative Filtering

Campaigns launch with strict bid controls. We review search terms daily, pruning wasteful terms and directing budget to winning terms.

4

Bid Scaling & ROAS Optimization

We scale budgets on top-performing search categories, test smart bidding strategies (tCPA/tROAS), and optimize for bottom-line ROI.

Google Ads Frequently Asked Questions

For most service, clinic, and B2B businesses, we typically recommend a minimum starting budget of ₹30,000 to ₹50,000 per month. This allows sufficient click volume to test keywords, collect statistically significant data, and generate qualified enquiries.

Because Google Ads targets active search intent, qualified enquiries typically begin within the first 48 to 72 hours after campaign launch. Week 2 to 4 focuses on aggressive negative keyword pruning and landing page optimization to lower cost-per-lead.

Yes, 100%. We manage campaigns inside your own Google Ads account. You retain full administrative ownership of your data, campaign structures, and billing information at all times.

Direct PPC Strategy

Get A Free Google Ads Audit

Whether you are running existing campaigns that underperform or starting from scratch, let's analyze your search opportunity.

Commercial search keyword gap analysis
Wasted spend & negative match review
Actionable recommendations • 0 sales pressure

Schedule Google Ads Audit

We'll analyze your search opportunities and reply within 24 hours.